10 ways to improve your business with mobile technology

A recent study shows just how dependent small businesses have become on mobile technology. The 2013 AT&T Small Business Technology Poll indicates that 85% of small businesses now use some sort of smartphone. And 80% of small businesses founded less than two years ago use tablets, the survey also showed.

Customers are also becoming more mobile. The International Data Corporation, a global marketing intelligence firm, says the number of smartphones being shipped now exceeds the number of “ordinary” cellphones worldwide. Tablets are also multiplying among customers.

Improve your business with mobile technology

Add mobile payment options for customer convenience ~ USA today

Uyen Nguyen, owner of Lemongrass Truck, a growing food truck company, believes his fledgling business would be nowhere without mobile technology. His company uses tablets to accept credit card payments at point-of-sale and uses social media to notify mobile customers of their truck’s day-to-day location. Mobile technology makes sense to Nguyen because his entire business is mobile.

Arm your sales team with mobile tools ~Adjust your business

TechBreach blogger Zoe Maldonado writes about modern sales force tools. These include smartphones, PDAs, laptops and tablets. Smartphones and tablets provide mobile sales teams with constant communication and productivity tools, including email, internet schedules and calendars. Mobile business apps allow teams to give presentations, engage in social collaboration, and even prepare invoices.

Use QR codes to engage customers in the mobile space ~ Planning on the right

Online marketing and SEO consultant Peter Semple gives two case studies showing how small businesses can achieve this. In one case, a savvy auto mechanic sent out a mailing with a QR code allowing customers to download his mobile app. In another, a local promotional clothing company offers its customers a wireless credit card protector. On the sleeve is printed a QR code to the company’s mobile store.

Add cloud-based software as a service for mobile ~ Tech Crunch

Companies like T-Mobile have started offering cloud-based services for mobile customers, including telephony features like voicemail, caller ID, conference bridges, and more. Increasingly, these services will now also be available for the small business market. This last offer is aimed at companies with 20 employees or less.

Increase agility and reduce costs ~ Firmology

Sum it all up and the real benefit of mobile technology is agility and efficiency. Sam Frymer, founder of the personal consulting firm Awesomeness Institute, points out the time you save by sharing information instantly via email, social media or other electronic documents, wherever you are. Add to that the complete elimination of paper from your world and you can begin to see increased efficiency and decreased costs.

Use mobile apps for management tasks ~ Digital diary

A study by email marketing company Constant Contact reveals that small businesses use mobile apps for a multitude of management activities. The study found that small businesses most often use apps for activities such as scheduling and time tracking, customer communications, GPS and mapping, accounting and invoicing.

Banking in the mobile world ~ US banking services

There’s at least one other small business task you can do using mobile apps, though it’s a task that wasn’t on the Constant Contact study’s list of popular activities. Small businesses can also use mobile apps to do their banking. Check out the latest feature on Jot, a mobile app that Chase provides to its business customers.

Use mobile video messaging apps ~ Our Helix Blog

Mobile video apps aren’t limited to Vine, the 6-second looping video app that Twitter acquired while still in development and launched a few months ago. There are also apps like Everything and Viddy. Amy Nedoss, head of strategic direction and business development for OurHelix, walks us through some of the fundamental differences between these apps, then gives us an overview of what businesses can do with each.

Create a mobile-friendly website ~ Contractor

Your website should be easy to navigate for mobile users. One way to do this is to simplify your website design so that it’s easier to view on a smaller screen like a smartphone. Another is to create a special mobile version of your site designed specifically for mobile visitors.

Look into responsive design ~ Small Business Trends

When considering creating a mobile-friendly website, one term that keeps coming up is “responsive design.” In simple terms, it means creating a website that is not designed for a specific format. Instead, this type of website resizes according to the screen of the device on which it is viewed. In practice, this can be the most versatile solution to making your site mobile-friendly.

Did we miss something? Tell us how you are using mobile technology to improve your business today.


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