97% of Bangladeshi mobile phone users are concerned about privacy and security: Telenor study
Many users in Bangladesh believe that mobile phone use has improved the quality of life, but most of them are concerned about the privacy and security of their devices, according to a study by multinational telecommunications company Telenor.
Jørgen Rostrup, director of Telenor Asia and president of its Bangladesh unit, Grameenphone, shared the findings of the study with the press on Tuesday at the Sheraton Hotel in Dhaka.
The study found that 91% of 1,000 people surveyed in Bangladesh believe that mobile phone use has improved their quality of life, reports bdnews24.com.
But 97 respondents are concerned about the privacy and security of their digital device.
To take stock of the rapidly changing digital lifestyles in the region, Telenor conducted a survey of over 8,000 people using mobile devices and the internet in Bangladesh, Indonesia, Malaysia, Pakistan, Philippines , in Singapore, Thailand and Vietnam in July 2022.
Respondents were evenly split by gender, ages 18+, and spanning four generations: Gen Z (Born 1997 – 2012); Millennials (Born 1981 – 1996); Generation X (born in 1965-1980) and baby boomers (born in 1946-1964).
The survey found that they share a common appreciation of the benefits of an “always on” life.
Across different markets and age groups, most respondents are “united by the firm belief that connectivity gives them more economic opportunity, convenience and entertainment options.”
At the interpersonal level, mobile devices enrich relationships and allow them to stay connected, even as aftershocks of the pandemic continue to disrupt the way people interact with each other in various contexts of their daily lives, according to the study. .
“However, our study also reveals gaps in the digital transformation of these markets. Older, rural users find less benefit from mobile access than their younger, urban counterparts.
“Skills gaps, privacy and security emerged as serious concerns in all the markets we studied, with people living in cities more likely to say that privacy and security are an important consideration in the how they use mobile devices and applications than those residing in rural areas.”
Security is a top concern for more than nine in 10 respondents, or 93%, and well over half, or 59%, say they are very concerned about the privacy and security of their mobile devices.
Overall, privacy and security concerns were significantly lower in Thailand, at 75%, compared to over 90% for all other markets.
“This concern leads to behavioral changes for almost everyone. 98% of people say that privacy and security are now a factor in determining how, when and where they use their devices, as well as the apps they use and the services they access.
The study showed that more than a third of people say their consumption has increased ‘significantly’ since the start of the year, a higher rate than at any time in the past five years. .
Bangladesh saw one of the strongest digital accelerations in 2022 alone, at 41%, alongside the Philippines and Thailand, both at 40%.
Market-wise, respondents in the Philippines are the highest users of social media, with 70% using their devices daily for social media, followed by 62% in Bangladesh and Indonesia.
Bangladeshi respondents feel the benefits of financial inclusion, driven by mobile use, most strongly, with 66% expressing a significant positive impact compared to 57% overall.
Baby boomers in Bangladesh are the most likely to report significant quality of life improvements from their mobile phone use at 71%, compared to 45% for all baby boomers.
After social interaction, respondents are most likely to cite work as the main reason for the increase in mobile usage over the past six to 12 months – the highest of any market.
They are also the most likely to use their phone to access everyday entertainment – 61% vs. 49% overall.
While 98% of respondents are confident in their digital skills, Bangladeshi respondents are also more likely to be worried about keeping pace with technological change, with 97% expressing concern.