Australia leads in mobile internet usage
In 2018, Deloitte predicted that by the end of the year, 90% of Australians would own a smartphone. Four years later, data from Statista shows that in the second half of 2021, 92% of Australian adults accessed the internet from their mobile devices. Deloitte’s report suggested that Australia was five years ahead of the rest of the developed world in terms of mobile usage. On the contrary, they got even further ahead in the years that followed.
Unmatched Mobile Internet Speed
It is said that necessity is the mother of invention. Australia ranks 60e in the world in terms of high-speed connectivity. But its average mobile internet speed is in the top 10 worldwide. At 148 Mbps, it is well ahead of the United States (115 Mbps) and Canada (107 Mbps).
Obviously, this acts as an additional driver towards mobile handsets for internet access as opposed to PCs and laptops.
Mobile casinos on the rise
Australia’s penchant for a gamble is legend of the tricks, whether it’s betting on cricket or playing a few coins in slot machines. The events of the past two years have inevitably caused Australian gamers to log on, especially given the stringent measures imposed by the nation. As a result, the game catapulted itself into the top 10 mobile internet activities according to a July 2021 survey of 3,500 Australian adults.
What makes this all the more remarkable is that online casinos are banned in Australia. Of course, that doesn’t stop Australians from visiting offshore casinos that are licensed elsewhere, and they are doing so in record numbers. As you can see at www.gambleonlineaustralia.com/casino/mobile/, there are literally dozens of such operators offering their mobile casino offerings to Australian players.
Millennials are leading the way – with Gen Z hot on their heels
Naturally, there is a difference in mobile internet usage between generations. It’s a trend seen around the world, but as one commenter said, Australian millennials are living online. SENSIS data shows that 100% of 18-30 year olds use their mobile devices to access the internet. And the most shocking part of all? This comes from survey data collected in 2017.
Data collected last year showed that Gen Z is picking up where Millennials left off. The oldest Gen Zers are now in their twenties and spend 7.3 hours a day staring at their screens. This compares to a national average of 5.5 hours and it equates to about half of their waking life.
The future is below
If you live in Europe or North America and want a glimpse of the technological future, just look to Australia. Statistically, the rest of the western world today looks like Australia in 2017. This begs the question though: is this the future we really want?
Unplugged Collaborative is a global organization that believes we can have too much of a good thing. Executive Director Kim Anenberg Cavallo suggests every home should have a tech-free zone where family members of all generations can be energized with other forms of entertainment, from books to crafts to board games.
Will it take off? We will probably have to turn to Australia in a few years to find out!