Business investment in mobile technology: boom or bust?
2021 has seen a mobility revolution, becoming a necessity for business continuity as mobile operators seek to invest in upgrading services to meet growing demand for mobile connections and technologies. Some organizations have risen to the challenges and embraced long-term technology solutions to help their business survive and thrive. Others have struggled and opted to invest only in the short term when it comes to mobile technology.
With remote and hybrid work models here to stay, it’s no secret that mobile technology holds the key to helping companies continue business operations, employee collaboration and consumer satisfaction amid the new normal. However, poor integration threatens businesses’ potential in a defining year for enterprise mobility, and only time will tell whether companies have made the right investments in mobile technology for the long term, or just enough to get through. crisis.
Embrace mobile and IoT device management
Any chance of seizing a real opportunity belongs to the pioneers – those who see mobile technology as an enabler rather than a hindrance.
The pandemic has forced organizations of all sizes to embrace mobile technology to keep their doors open. Companies needed to find a way for remote workers to be productive at home and keep workers who need to be in the office safe.
The type of technology that helps an organization adapt to these new challenges depends on the business. Perhaps more laptops to facilitate working from home, or tablets to engage with customers and patients.
When the world was forced to go virtual, it forced industries around the world to advance their use of technology by years.
For example, retailers shifted to more online shopping and curbside pickup, real estate agents began offering virtual tours, and doctors expanded their use of telemedicine. At first, this change was made to accommodate government-imposed lockdowns. But now the public expects these conveniences to remain available to them long after the pandemic is over.
Another example is that the adoption of digital in healthcare progressed by about 10 years. In healthcare, telemedicine is beneficial to both physicians and patients, and has been available at some level for several years. Now, with commonly available technologies, such as cameras on smartphones, patients can communicate more effectively with healthcare providers. Digital applications and the Internet of Things allow far more patients to be monitored remotely than a single provider can see. It also provides an extra layer of comfort for patients because they don’t have to travel to a doctor’s office in person.
Adapt to Just Survive
Many businesses have invested in mobile technology and security over the past year, but up to 73% admit their technology still needs to improve data analysis, troubleshooting and problem resolution . Businesses needing to adapt and change to the market in which they operate is not a new concept. Not so long ago, shopping online was a novelty. In the 90s, ordering groceries from a TV, ordering pizza from your computer, and buying a book online were new and exciting. Doing all of these things now is table stakes.
Surprisingly, only 31% of SOTI respondents A defining year: State of Mobility Report 2021 didn’t think last year’s investment in mobile technology provided a positive return on investment for their organization. The challenge for these companies is to integrate mobile technology more fully into their workflows in order to capitalize on the potential of mobile technology to provide flexibility and intelligence across the enterprise. This will allow them to capitalize on the potential of their technology to provide flexibility and intelligence across the business and the first step to maximizing return on investment.
Where do we go from here?
It is not redundant to say that organizations must integrate technology into their daily operations, whether it is an investment in new technology or the integration of existing technology. Now that we are well into the pandemic, each organization has learned from their own experiences what they would/never do again, and have a plan in place should this, or something like it, ever happen again. Businesses need to manage their mobile fleet and put the right devices and strategies in place to move forward successfully.
It is important that solutions are carefully selected to meet organizational needs. Even more important; businesses need to ensure that their technology is properly integrated and synchronized with existing systems or they run the risk that these investments will not deliver the value and positive impact they have on operational success. The world has changed. Businesses need to change and adapt for their workers and their bottom line. It’s clear that many companies know there’s still a lot of potential locked away in their mobile technology – they just need access to the expertise and technology to unlock it.