Mobile technology – Penet Japan http://penet-japan.com/ Wed, 22 Jun 2022 03:11:35 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://penet-japan.com/wp-content/uploads/2021/11/profile.png Mobile technology – Penet Japan http://penet-japan.com/ 32 32 Creative storytelling and mobile technology: the story of two unlikely best friends https://penet-japan.com/creative-storytelling-and-mobile-technology-the-story-of-two-unlikely-best-friends/ Wed, 22 Jun 2022 03:11:35 +0000 https://penet-japan.com/creative-storytelling-and-mobile-technology-the-story-of-two-unlikely-best-friends/ For any brand, speaking to the heart of customers has been fundamental to driving business forward since time immemorial. Storytelling is central to creating experiences that can evoke emotions. This remains true even today where brands are dealing with changing customer expectations while trying to stay ahead of the game in terms of engagement strategies. […]]]>

For any brand, speaking to the heart of customers has been fundamental to driving business forward since time immemorial. Storytelling is central to creating experiences that can evoke emotions. This remains true even today where brands are dealing with changing customer expectations while trying to stay ahead of the game in terms of engagement strategies. Consumers use their smartphones an average of 4-5 hours a day and for many, the morning routine starts with picking up the cell phone. Whether it’s scrolling through the morning news on the lock screen or gaming and browsing social media feeds between work meetings, one thing is certain: mobile content experiences, including advertisements, are an integral part of our daily lives. So how can brands leverage the best of mobile technology to ensure they are competitive and relevant in today’s dynamic, hyper-connected world?

We believe the answer lies in three harrowing steps.

Creatively inspired by mobile intelligence

As mobile plays an increasingly important role in consumers’ lives, it has also become an engine of consumer intelligence. Brands can seek inspiration and conceptualize the most relevant experiences for their target audiences by leveraging this mobile-centric consumer intelligence. The result is the ability for brands to engage with consumers in their moments of truth. For example, Aashirvaad, the leading brand of packaged wheat flour (atta) in India, wanted to promote its Aahirvaad Select range as the perfect atta for office goers who pack their food in the morning and consume it for lunch later in the day. The brand leveraged mobile intelligence first for the country to identify highly interested office goers by targeting their locations of interest like business parks and prime office locations. The ads that prompted these office workers to buy Aashirvaad Select for milder Rotis during lunchtime actually ran on weekends when these audiences were most receptive. Even unengaged video viewers were retargeted to their favorite apps via static ads to remarket the product.

Similarly, Seagram’s Royal Stag, a category leader with a global presence, leveraged mobile games to reach young Indians and spark brand affinity within its primary target group. They created a creativity campaign by effectively reaching the right place where their audience was – casual gaming apps, and creating a memorable advertising experience by leveraging an engaging format – rewarded videos. The campaign featured a balanced mix of different types of video ads in a gaming environment, which ensured a non-intrusive experience.

Embrace mobile-native features for engagement

The smartphone has more than 50 native features, such as camera, Global Positioning System (GPS) and voice detection, which if harnessed intelligently can transform the experience offered. Their use has the potential to inspire consumers to engage more with the brand, as it makes them feel actively involved in the experiences offered to them. Many well-known brands have achieved this successfully and on a large scale.

Kia, the car brand, has promoted a new car model that supports voice commands, thanks to artificial intelligence (AI) interactive ads this combined voice detection and virtual reality technologies. Mobile announcements allowed users to virtually explore the interior of the new car model through live voice commands. Voice commands such as “Hello Kia, open the driver’s window” from the user “opened” a virtual car door, leading engaged users to immersive product pages, which boosted product consideration. Similarly, L’Oréal Paris India, the iconic beauty brand, replicated the online retail experience for its new lipstick collection by leveraging augmented and facial reality acknowledgement technologies. The brand created a mobile-focused advertising campaign in which ad units used mobiles Front camera to identify a user’s facial features. The ad went on to allow the user to virtually try on and experience different lipstick shades from the collection.

As brands get better at creating diverse experiences on mobile, they can also begin to combine their first-, second-, and third-party data signals with Dynamic Creative Optimization (DCO) to deliver narration to their customers. The learning point for brands here is that bringing an element of personalization to every stage of the consumer lifecycle can be crucial for mobile ad engagement – ​​and it needs to be done from the start of a campaign. advertising viewing path.

Drive activity with a contextual and meaningful call to action

A call-to-action (CTA) button that effectively encapsulates the user journey is potentially key to capturing the affinity, consideration, and intent created through creative storytelling. From a content perspective, an ideal CTA is often user-focused, simple, highlights benefits, creates a sense of urgency, and is platform-appropriate. Visually, to create a good CTA, the button should generally be optimally located, sized, and colored for different mobile screens. and consumer demographics. To effectively track these extended considerations, brands might choose to apply various technologies and tools such as heatmaps and AI-powered CTAs. More importantly, brands can consider conveying their creativity through their CTA buttons – similar to Specialty for children Al Jalila Hospital. The brand’s advertisements included relevant neurological designs surrounding their CTA buttons while diversifying their CTA mechanisms to redirect users to videos or website landing pages based on their interest levels.

While there are various metrics available to develop competitive mobile ads, storytelling based on innovation, intelligence, and creativity is a must for brands looking to reach new heights. Effective use of mobile-first intelligence allows brands to act on existing resources, while innovation allows brands to push boundaries and produce transformative ads that can grab the attention of time-pressed consumers. . The more unique the storytelling, the more the brand shares the minds of consumers.

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What are the benefits of mobile technology for businesses? https://penet-japan.com/what-are-the-benefits-of-mobile-technology-for-businesses/ Sun, 19 Jun 2022 12:57:04 +0000 https://penet-japan.com/what-are-the-benefits-of-mobile-technology-for-businesses/ For businesses and office workers, mobile technology has made things so much easier and simpler. Checking important emails or quickly updating a spreadsheet are just a few clicks away. The same goes for conference calls, which you can attend from anywhere in the world given that you have a working internet connection. These days, it […]]]>

For businesses and office workers, mobile technology has made things so much easier and simpler. Checking important emails or quickly updating a spreadsheet are just a few clicks away. The same goes for conference calls, which you can attend from anywhere in the world given that you have a working internet connection.

These days, it seems almost impossible to think of a workplace or a working day without the involvement of mobile technology and related activities. People usually take mobile technology for granted, but its real impact is felt when all those important tools are gone and employees have to use old ways and hardware to get the job done.

The benefits of mobile technology are so numerous that most office workers are completely dependent on it. Read on to learn about the various benefits of mobile technology for businesses:

Better communication

Mobile technology enables better communication between different parties which makes businesses successful. Communication varies from business to business, but regardless of industry, every business wants to achieve good communication because it helps a business in many ways.

Mobile technology provides tools that facilitate communication with customers, colleagues, suppliers, subject matter experts and network professionals. All of this allows for personalized and interactive sessions with clients, easy collaboration with the university, streamlined communication with suppliers, and maintaining professional relationships organically.

Easy collaboration

Collaboration between employees and team members is one of the very important benefits of mobile technology for businesses. Mobile technology has a borderless and wireless nature that allows team members from any part of the world to connect and communicate with each other. This allows easy access to documents, materials and tools such as Excel to PDF Editor, etc., which are needed to perform collaborative work.

With the help of mobile technology and its various domains, employees can discuss, review, prepare and manage different projects remotely. Mobile technology allows for easier collaboration between employees as long as all members have a working internet connection.

Remote work

Mobile technology has also made it easier for employees and team members to work from home or anywhere else. Most people say that they like working from home and it also helps to reduce costs. Mobile technology has enabled employees to work from anywhere, meaning employees are no longer restricted to their desks, they can work from home and access all required programs, documents, files and communication tools .

This has allowed companies to reduce the size of their office resources and space and also made it easier for employees to manage their office work. Remote work has different beneficial effects on employees, reporting lower stress levels, lower employee absenteeism, and achieving peak productivity.

Save time and money

Mobile technology saves businesses time and money. Saving time and money is a dynamic duo that every business wants to achieve and mobile technology has helped achieve both of these goals. Now there are time and money saving apps that can help increase the efficiency of business tasks.

Mobile technology has saved time and money in many ways, such as digital documents replacing paper documents, mobile phones and digital communication devices reducing the need for expensive technologies, cloud technology facilitating file management and sharing, etc.

Increased productivity

Employees were able to do more with less, thanks to mobile technology. With various software and mobile apps available, different time-consuming tasks such as converting JPG to PDF, Word to PDF or any other format to PDF can be handled easily and allow employees to redirect their attention to auditing tasks. value and activities that are truly beneficial to the company.

The integration of mobile applications in the workplace has saved employees several hours per week and the use of smartphones and other mobile devices for work purposes has increased employee productivity due to their ease. of use and their user-friendliness.

Increase responsiveness

Employee responsiveness to office work has also increased. Mobile technology has improved the rate of employees responding to different work and management tasks. Employees deployed to the field or remote employees benefit the most from mobile technology, as it has provided more ways than ever to get in touch with team members, receive important messages and notifications, and give them timely responses.

We have different chat platforms, team apps, productivity apps and different gadgets that allow all team members including managers to receive and respond to official communications in a timely manner.

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Oraimo to build mobile technology factory in Nigeria https://penet-japan.com/oraimo-to-build-mobile-technology-factory-in-nigeria/ Fri, 10 Jun 2022 16:22:59 +0000 https://penet-japan.com/oraimo-to-build-mobile-technology-factory-in-nigeria/ (Ecofin Agency) – Nigeria is one of the largest telecommunications markets in Africa, with more than 201 million subscribers in April 2022. It is therefore an attractive market for manufacturers of mobile phones and accessories. . Smartphone accessories maker Oraimo Mobile Technology has announced plans to build a large mobile technology factory in Nigeria. The […]]]>

(Ecofin Agency) – Nigeria is one of the largest telecommunications markets in Africa, with more than 201 million subscribers in April 2022. It is therefore an attractive market for manufacturers of mobile phones and accessories. .

Smartphone accessories maker Oraimo Mobile Technology has announced plans to build a large mobile technology factory in Nigeria. The venture was revealed by Oraimo Managing Director Chidi Okonkwo during the inauguration of the manufacturer’s flagship store and customer experience center at Jabi Lake Mall in the city of Abuja.

Baptized “The Green World”, the flagship store aims to be a point of sale for all quality mobile accessories. During the inauguration, Okonkwo highlighted the company’s commitment to quality, durable and affordable products. “Nigeria has come of age with a burgeoning population of tech-savvy young professionals and educated youths who can house the largest mobile tech production plant in Africa,” he said.

Speaking at the event, Emeka Offor, Acting Executive Secretary of the Nigerian Investment Promotion Commission (NIPC), praised Oraimo’s contribution to economic growth and human capital development. “It is high time to stop importing raw materials into Nigeria. The time has come for production to be predominant in Nigeria, and from here we will export to other African nations and the world,” he said.

The future factory is announced in a context marked by substantial efforts by the government to attract investments from major players in the digital industry and drive technological development in line with the country’s 2022-2025 digital development strategy. Last April, the Nigerian Senate passed a bill creating a national industrial and technology park.

Isaac K. Kassouwi

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Mobile technology has eroded culture and values, says Padma Shri Janak Palta https://penet-japan.com/mobile-technology-has-eroded-culture-and-values-says-padma-shri-janak-palta/ Sun, 05 Jun 2022 17:28:16 +0000 https://penet-japan.com/mobile-technology-has-eroded-culture-and-values-says-padma-shri-janak-palta/ Indore (Madhya Pradesh): Indians are often seen violating nature and its prosperity. Devi Ahilya Vishwavidyalaya students created seed balls with the seeds of fruit trees. With over 50,000 seed balls made, the goal is to decorate the university and town with green and fruit trees. Padma Shri Janak Palta, said, “As the world modernizes at […]]]>

Indore (Madhya Pradesh): Indians are often seen violating nature and its prosperity. Devi Ahilya Vishwavidyalaya students created seed balls with the seeds of fruit trees. With over 50,000 seed balls made, the goal is to decorate the university and town with green and fruit trees.

Padma Shri Janak Palta, said, “As the world modernizes at a rapid pace, many negative changes can be seen on the horizon. In such a situation, Indians do not need to celebrate World Environment Day. All we need is to use the technology given to us with precision and use it socially and for the good of the environment. It is our responsibility to Indore and to the country.

Padma Shri Bhalu Mondhe also called on people to save the natural resources of the earth. He said: “I’ve put a bit of effort into my life to save nature with a camera you can take. The power of an image is not only that of an image; it carries nature within it.

Sonalee Nargunde, HoD, SJMC, said, “We ourselves can eat the fruits of the trees we have planted. For this, you have to choose trees. When planting saplings, we must consider service delivery as our priority.

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Oraimo to build Africa’s largest mobile tech factory in Nigeria https://penet-japan.com/oraimo-to-build-africas-largest-mobile-tech-factory-in-nigeria/ Sat, 04 Jun 2022 02:52:55 +0000 https://penet-japan.com/oraimo-to-build-africas-largest-mobile-tech-factory-in-nigeria/ Indigenous manufacturers of smart phone accessories, Oraimo Mobile Technology has announced plans to erect the largest mobile technology factory in Nigeria. The organization’s Managing Director, Mr. Chidi Okonkwo, recently revealed the plans during the opening of the organization’s flagship exhibition hall and experience center at Jabi Lake Mall, Abuja. According to him, the new brand […]]]>

Indigenous manufacturers of smart phone accessories, Oraimo Mobile Technology has announced plans to erect the largest mobile technology factory in Nigeria.

The organization’s Managing Director, Mr. Chidi Okonkwo, recently revealed the plans during the opening of the organization’s flagship exhibition hall and experience center at Jabi Lake Mall, Abuja.

According to him, the new brand center, “The Green World” is a one-stop shop for all quality and mobile accessories. Okonkwo also highlighted the company’s commitment to quality, durable and affordable products.

Speaking on the proposed factory, he said, “Nigeria has come of age with a teeming population of young, tech-savvy professionals and educated youths who can accommodate the siting of the largest mobile technology production factory in Africa”.

Also present at the unveiling ceremony, the Acting Executive Secretary of the Nigerian Investment Promotion Commission (NIPC), Mr. Emeka Offor, hailed the company’s decision to invest in Nigeria, while acknowledging its contribution to economic growth and human capital development through foreign direct investment.

He reaffirmed the Federal Government’s commitment to sustained reviews and implementation of sound corporate and financial acts that will maintain Nigeria as the investment hub of choice in Africa.

“It is high time to stop importing raw materials into Nigeria. The time has come for production to be predominant in Nigeria, and from there we will export to other African countries and the world. This is the aspiration of President Mohammadu Buhari, GCFR and we will give him all necessary support,” said Offor.

Customers thronging the center were treated to a musical performance by the sensational Pheelz and saxophonist prodigy, Temilayo Abodunrin. Gifts were also distributed to the enthusiastic crowd.

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The role of digital mobile technology in managing elderly health among health workers in Indonesia: analysis of knowledge, attitudes and practices https://penet-japan.com/the-role-of-digital-mobile-technology-in-managing-elderly-health-among-health-workers-in-indonesia-analysis-of-knowledge-attitudes-and-practices/ Wed, 01 Jun 2022 06:00:00 +0000 https://penet-japan.com/the-role-of-digital-mobile-technology-in-managing-elderly-health-among-health-workers-in-indonesia-analysis-of-knowledge-attitudes-and-practices/ This article was originally published here Number health. 2022 May 23;8:20552076221102771. doi: 10.1177/20552076221102771. eCollection 2022 Jan-Dec ABSTRACT BACKGROUND: Technology, including information and communication technology (ICT), plays an important role in the quality of health services. However, its application in health services for the elderly is still lacking. The objective of this study was to determine […]]]>

This article was originally published here

Number health. 2022 May 23;8:20552076221102771. doi: 10.1177/20552076221102771. eCollection 2022 Jan-Dec

ABSTRACT

BACKGROUND: Technology, including information and communication technology (ICT), plays an important role in the quality of health services. However, its application in health services for the elderly is still lacking. The objective of this study was to determine the knowledge, attitudes, and practices of using cell phones and mobile apps for elderly health care among Indonesian health workers.

METHODS: This was a cross-sectional study conducted among healthcare workers in Jakarta, Indonesia. Potential subjects were contacted via an instant messaging application and/or via conventional short message service or phone calls from August to November 2020.

RESULTS: There were 134 subjects. All subjects had used various health apps to help them in their daily work, including telemedicine (64.2%), guidelines (60.4%) and medical calculators (46.3%). However, 96.3% of subjects were unaware of the existence of a health app for geriatric assessment. Additionally, 98.5% of subjects thought it was important to use ICT to manage geriatric patients, and 94.8% felt that a comprehensive geriatric assessment (CGA) in digital form would help them better manage geriatric patients. geriatric patients. Nevertheless, 35.10% of the subjects had never applied CGA to their geriatric patients.

CONCLUSIONS: The current healthcare system has begun to enter a period of using ICTs in the delivery of healthcare services for geriatric patients. Nevertheless, only a few health workers in Indonesia knew about or used the geriatric mobile app. Improving the dissemination of geriatric health care and e-health literacy between them is essential to improve the quality of health care for the elderly.

PMID:35646377 | PMC: PMC9131384 | DOI: 10.1177/20552076221102771

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The Influence of Mobile Technology on Healthcare Communication https://penet-japan.com/the-influence-of-mobile-technology-on-healthcare-communication/ Mon, 30 May 2022 12:05:19 +0000 https://penet-japan.com/the-influence-of-mobile-technology-on-healthcare-communication/ Mobile technology has done a lot to improve healthcare communication over the past few years. Fremont, California: It’s no secret that technology has dramatically changed the healthcare industry. It’s not just a fad; things will continue to be tweaked and refined until patients receive the best possible care in the most efficient way. This is […]]]>



Mobile technology has done a lot to improve healthcare communication over the past few years.

Fremont, California: It’s no secret that technology has dramatically changed the healthcare industry. It’s not just a fad; things will continue to be tweaked and refined until patients receive the best possible care in the most efficient way. This is happening especially through the use of mobile technologies in healthcare. If you haven’t yet discovered the benefits of using mobile devices in your workplace, perhaps these three benefits can convince you to do so.

More patient access: Due to the COVID-19 outbreak, telehealth services are becoming increasingly popular, and mobile devices are playing an even bigger role in doctor-patient communication than they have in the past. When patients cannot come to the practice, smartphones and tablets are now regularly used for virtual sessions. Alternatively, if a patient is in a remote location, they can still receive treatment without having to travel in the event of illness or injury. One of the most significant achievements of healthcare technology is enabling patients to receive care no matter where they are. Patients benefit from mobile technology in healthcare by having easier access to their medical records. Many healthcare systems include patient portals where individuals can view information about their diagnoses, prescriptions, and upcoming visits. Patients can feel more connected to their care and improve their health outcomes by having this information at their fingertips.

Improved communication: Mobile technology in healthcare does more than improve accessibility and communication with patients. Mobile devices also benefit providers as they are commonly used to coordinate care teams. Patient experience and outcomes improve when clinicians can communicate remotely in real time. Another important benefit of mobile devices in healthcare is the ease with which consultations can be coordinated even when practitioners are in different parts of the world. It allows clinicians to communicate about a patient and help get the therapy they need if a specialist is not available locally. One of the most significant benefits of mobile technology in healthcare is improved communication between healthcare professionals such as doctors, PAs, and nurses.

Enhanced Monitoring: As patients recover from surgery or recover from illness, mobile technology allows for closer monitoring. When patients can’t come to a practice, doctors can monitor them through telehealth. Patients can track their development by recording their activity on wearables. Clinical studies have also focused on mobile devices, with many companies opting to use phones and special applications as patient diaries capable of transmitting data instantly.



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Adopting Mobile Technology in a Humanitarian Response to Drought-Ravaged Communities in Northern Kenya – Kenya https://penet-japan.com/adopting-mobile-technology-in-a-humanitarian-response-to-drought-ravaged-communities-in-northern-kenya-kenya/ Fri, 27 May 2022 14:01:41 +0000 https://penet-japan.com/adopting-mobile-technology-in-a-humanitarian-response-to-drought-ravaged-communities-in-northern-kenya-kenya/ More than 3.5 million people are facing severe famine in Kenya. Several factors, ranging from successive failed rainy seasons to swarms of locusts, to the impacts of COVID-19 lockdowns and now the ongoing conflict between Russia and Ukraine, have led to a loss of livelihoods while the cost of living is skyrocketing. In Garissa, in […]]]>

More than 3.5 million people are facing severe famine in Kenya. Several factors, ranging from successive failed rainy seasons to swarms of locusts, to the impacts of COVID-19 lockdowns and now the ongoing conflict between Russia and Ukraine, have led to a loss of livelihoods while the cost of living is skyrocketing. In Garissa, in northern Kenya, the community is not only ravaged by drought, but also plagued by insecurity. As a result, in March 2022, the government imposed a dusk-to-dawn curfew. This meant that access to some of the hardest hit areas was nearly impossible due to increased criminal attacks, fueled by disputes over land and other resources such as water and pasture. To access drought-affected communities inaccessible due to insecurity and poor road infrastructure, CARE International in Kenya adopted an existing fintech platform to disburse cash transfers.

In Kenya, mobile phone penetration exceeds 91%. Of these, 96% of users have mobile money accounts on the M-PESA platform. The platform works by allowing users to open an account with a mobile service provider from which they can then deposit and withdraw money securely through an extensive network of agents. CARE International in Kenya has used the platform to reach over 21,000 drought-affected people in northern Kenya. “Using a criteria informed by CARE’s rapid gender analysis, the most vulnerable were registered with the help of local leaders and cash transfer committees. CARE validated registrants’ records to ensure that their ID numbers matched their phone numbers. The list has been submitted to CARE Finance to process the payments,” said Sam Ombeki, CARE Kenya Senior Program Officer.

Thanks to a grant from the Bill & Melinda Gates Foundation, those identified each received Kes. 5,100 ($43.78) to their mobile money accounts. CARE International in Kenya negotiated with Safaricom Limited, the mobile service provider, subsidized transaction fees for beneficiaries. To ensure that beneficiaries receive maximum funds, CARE Kenya has also covered the withdrawal fee ($1) for beneficiary transaction fees. Prior to the remittances, CARE undertook a pre-assessment survey, and part of the survey aimed to assess access to Mpesa outlets, particularly in remote areas. The selected sites where the exercise was conducted were inaccessible to CARE due to security concerns, particularly those near the Kenya-Somalia border.

Mobile cash transfers through money platforms are a simple and sustainable method to support individuals during a humanitarian crisis such as the one in northern Kenya. Maureen Miruka, CARE Kenya Country Director, said, “Mobile cash transfers are not only a sustainable way to reach affected people in remote areas, but are also a dignified approach to supporting vulnerable people. Indeed, beneficiaries can use the funds according to their priority needs. The pre-assessment survey indicated that beneficiaries’ priority expenditures were food, water, school fees, veterinary services, livestock, personal hygiene supplies and loan repayment.

Salatho Hussein, a mother of six, has experienced the devastating effects of the drought firsthand. After losing her livestock as well as resources to buy food, the money helped meet some of her household needs. “My children had no school fees and we had little food. With this money, I was able to pay off part of the debt we had accumulated as well as my children’s school fees. The withdrawal process was quite easy and quick as the Mpesa agent is close to my house,” Salatho said.

By using the infrastructure that already exists, the cost of operations has been reduced as fewer resources are needed and more funds have been allocated to the people involved. Another benefit of using mobile money is that it also reduces the carbon footprint of the program. The method is also foolproof because the money is sent directly to the registered recipient and not through a third party who could be subject to abuse or fraud.

Finding solutions, especially in the ever-growing space of technology, is key to ensuring vulnerable communities are reached in their spaces. This makes them worthy because they can continue their way of life despite the disruptions caused by circumstances beyond their control. Adopting existing technologies is key to innovating responses to a humanitarian crisis such as that in northern Kenya.

The program has reached over 10,700 women in Garissa and Mandera. By using a transparent, inclusive and participatory registration process, the exercise ensured that there was consensus on who would be prioritized in the process.

With this intervention, much remains to be done as the drought worsens in Garissa and Mandera. Adopting fintech to reach those affected offers a viable and secure alternative to ensure that the most vulnerable are reached.

For more information:

Rachel Kent
Rachel.Kent@care.org

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Adopting Mobile Technology in a Humanitarian Response to Drought-Ravaged Communities in Northern Kenya https://penet-japan.com/adopting-mobile-technology-in-a-humanitarian-response-to-drought-ravaged-communities-in-northern-kenya/ Fri, 27 May 2022 13:53:13 +0000 https://penet-japan.com/adopting-mobile-technology-in-a-humanitarian-response-to-drought-ravaged-communities-in-northern-kenya/ More than 3.5 million people are facing severe famine in Kenya. Several factors, ranging from successive failed rainy seasons to swarms of locusts, to the impacts of COVID-19 lockdowns and now the ongoing conflict between Russia and Ukraine, have led to a loss of livelihoods while the cost of living is skyrocketing. In Garissa, in […]]]>

More than 3.5 million people are facing severe famine in Kenya. Several factors, ranging from successive failed rainy seasons to swarms of locusts, to the impacts of COVID-19 lockdowns and now the ongoing conflict between Russia and Ukraine, have led to a loss of livelihoods while the cost of living is skyrocketing. In Garissa, in northern Kenya, the community is not only ravaged by drought, but also plagued by insecurity. As a result, in March 2022, the government imposed a dusk-to-dawn curfew. This meant that access to some of the hardest hit areas was nearly impossible due to increased criminal attacks, fueled by disputes over land and other resources such as water and pasture. To access drought-affected communities inaccessible due to insecurity and poor road infrastructure, CARE International in Kenya adopted an existing fintech platform to disburse cash transfers.

In Kenya, mobile phone penetration exceeds 91%. Of these, 96% of users have mobile money accounts on the M-PESA platform. The platform works by allowing users to open an account with a mobile service provider from which they can then deposit and withdraw money securely through an extensive network of agents. CARE International in Kenya used the platform to reach over 21,000 drought-affected people in northern Kenya. “Using a criteria informed by CARE’s rapid gender analysis, the most vulnerable were registered with the help of local leaders and cash transfer committees. CARE validated registrant records to ensure that their ID numbers matched their phone numbers. The list has been submitted to CARE Finance to process the payments,” said Sam Ombeki, CARE Kenya Senior Program Officer.

Thanks to a grant from the Bill & Melinda Gates Foundation, those identified each received Kes. 5,100 ($43.78) to their mobile money accounts. CARE International in Kenya negotiated with Safaricom Limited, the mobile service provider, subsidized transaction fees for beneficiaries. To ensure that beneficiaries receive maximum funds, CARE Kenya has also covered the withdrawal fee ($1) for beneficiary transaction fees. Prior to the remittances, CARE undertook a pre-assessment survey, and part of the survey aimed to assess access to Mpesa outlets, particularly in remote areas. The selected sites where the exercise was conducted were inaccessible to CARE due to security concerns, particularly those near the Kenya-Somalia border.

Mobile cash transfers through money platforms are a simple and sustainable method to support individuals during a humanitarian crisis such as the one in northern Kenya. Maureen Miruka, CARE Kenya Country Director, said, “Mobile cash transfers are not only a sustainable way to reach affected people in remote areas, but are also a dignified approach to supporting vulnerable people. Indeed, beneficiaries can use the funds according to their priority needs. The pre-assessment survey indicated that beneficiaries’ priority expenditures were food, water, school fees, veterinary services, livestock, personal hygiene supplies and loan repayment.

Salatho Hussein, a mother of six, has experienced the devastating effects of the drought firsthand. After losing her livestock as well as resources to buy food, the money helped meet some of her household needs. “My children had no school fees and we had little food. With this money, I was able to pay off part of the debt we had accumulated as well as my children’s school fees. The withdrawal process was quite easy and quick as the Mpesa agent is close to my house,” Salatho said.

By using the infrastructure that already exists, the cost of operations has been reduced as fewer resources are needed and more funds have been allocated to the people involved. Another benefit of using mobile money is that it also reduces the carbon footprint of the program. The method is also foolproof because the money is sent directly to the registered recipient and not through a third party who could be subject to abuse or fraud.

Finding solutions, especially in the ever-growing space of technology, is key to ensuring vulnerable communities are reached in their spaces. This makes them worthy because they can continue their way of life despite the disruptions caused by circumstances beyond their control. Adopting existing technologies is key to innovating responses to a humanitarian crisis such as that in northern Kenya.

The program has reached over 10,700 women in Garissa and Mandera. By employing a transparent, inclusive and participatory registration process, the exercise ensured that there was consensus on who would be prioritized in the process.

With this intervention, much remains to be done as the drought worsens in Garissa and Mandera. Adopting fintech to reach those affected offers a viable and secure alternative to ensure that the most vulnerable are reached.

For more information:
Rachel Kent
Rachel.Kent@care.org

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Impact of Mobile Technology in Business Communication 2022 Tip https://penet-japan.com/impact-of-mobile-technology-in-business-communication-2022-tip/ Wed, 25 May 2022 15:44:44 +0000 https://penet-japan.com/impact-of-mobile-technology-in-business-communication-2022-tip/ This blog is about the impact of mobile technology in business communication. We will do our best for you to understand this guide. I hope you will like this blog, Impact of mobile technology in business communication. If your answer is yes, please share after reading this. Contents Check the impact of […]]]>


This blog is about the impact of mobile technology in business communication. We will do our best for you to understand this guide. I hope you will like this blog, Impact of mobile technology in business communication. If your answer is yes, please share after reading this.

Contents

Check the impact of mobile technology in business communication

Business communication has changed a lot in recent years. This has been made possible by the rapid integration of various technological tools that automate tasks and make business processes simpler and more efficient. Mobile technology and connectivity have changed the way we communicate and the practice of business communication. Recent developments have made communication instantaneous and allow professionals to work outside of the traditional office environment.

Mobile technology is one such trend that has taken the business world by storm. Mobile penetration was rapid and monumental. It is estimated that by 2017, the number of mobile phone users will increase to 4.77 billion. The shift to cell phones has changed the economic landscape over the years. Mobile communications and connectivity have transformed the way communications professionals create, plan and deliver messages.

Impact of mobile technology on business communication

Improved customer experience

With the increasing importance of mobile devices in the lives of customers, companies are constantly looking for new and better ways to capitalize on this trend. A large percentage of consumers conduct their research on mobile devices. Therefore, companies have started investing in the design of their websites.

That said, mobile apps have become the norm these days. For example, mobile apps have created a whole new market for retailers. Moreover, the real estate industry has also implemented this trend with the introduction of 3D mobile applications. These apps help convey the concept and plan of a property to potential buyers long before the construction process begins.

Additionally, customers can easily submit concerns and feedback on products and services using mobile technology and expect prompt responses to their concerns and questions. These interactive methods help m

Improved collaboration with colleagues

Today’s world of work has become mobile. Mobile technology has also allowed companies to expand their workforce through a global network. Mobile devices allow colleagues to collaborate from anywhere in the world, removing all barriers to clear communication.

Smart mobile devices along with internet facilities have made it possible to organize conference calls, online meetings, video calls, etc. Mobile users can attend group meetings and conference calls and participate in the discussion as if they were physically present. This can help eliminate work delays and would also help in meeting deadlines, thus improving productivity in the workplace. This increased flexibility can help motivate employees to work harder and work well with their colleagues.

Optimized operations

The mobile trend has made business operations smoother and faster than ever. With the development of technology, business processes have been simplified. Cloud computing was one such technology that helped with this.

Mobile technology has greatly contributed to accessibility. For example, an important file stored in the cloud can be accessed from anywhere. Account managers can also access this data at any time and keep abreast of customer requirements. As a result, they can provide accurate and relevant services to customers. This significantly speeds up processes and increases accuracy, making the communication process even more efficient.

Better marketing strategies

Mobile marketing has recently gained momentum as more and more customers are turning to their mobile devices to meet their needs. Beacons, for example, are increasingly being used in stores for this purpose. These devices use Bluetooth to deliver personalized discounts and offers to customers’ cell phones. Additionally, offering free Wi-Fi to customers can help collect valuable customer data, which can then be used to offer them personalized services. If customers are happy with the services, chances are they will recommend your business to others.

The implementation of mobile technology has become the norm these days. It is important to plan ahead to make informed decisions about the strategies you want to implement. By tracking the results, you can get an idea of ​​what works and what doesn’t, and make the necessary adjustments to increase productivity.

Final Words: Impact of Mobile Technology in Business Communication

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