Chick-Fil-A Eliminates Lines With New Mobile Service
A fast-casual chicken chain is rolling out a new in-store mobile ordering feature.
Chick-Fil-A introduces “on-site mobile ordering”. This new ordering option allows customers to order from a table in the restaurant via the Chick-Fil-A app and have it delivered directly to their table, eliminating the need to queue or place an order. at the counter. Starting Thursday, October 17, on-site mobile ordering is available at participating Chick-fil-A restaurants nationwide.
On-site mobile ordering works in three steps: Place an “on-site” order via the mobile app; find a table in the Chick-Fil-A dining room or patio and tap a smartphone on a table number; and a store employee bringing the meal to the customer’s table using their table number.
Chick-Fil-A has integrated Near Field Communication (NFC) technology into the table numbers to allow patrons to tap their phones on the table number to check in. Customers can also use the mobile ordering feature to order additional menu items and have food delivered to their table.
Customers can order from the full Chick-Fil-A menu with this feature and will receive Chick-Fil-A One points for rewards with mobile ordering at the restaurant. Chick-Fil-A restaurants will continue to take counter and drive-thru orders.
Chick-Fil-A began testing on-site mobile ordering in 2018 at 80 restaurants in Tampa, Nashville, Seattle, San Francisco and Silicon Valley. Since beginning the test, the company says it has received positive feedback from customers, especially those with large parties or families with children. An internal study by Chick-fil-A indicated that 92% of customers surveyed who used mobile ordering in restaurants found the feature appealing due to its ease and convenience.
“So many of our customers’ busy lives and commitments have made them time-limited,” said Khalilah Cooper, Chick-Fil-A’s Service and Hospitality Manager. but of good quality. This technology will be particularly useful for busy parents who can now go directly to the restaurant and have their meal delivered to their table at their convenience, without waiting in line.
Chick-Fil-A, Inc., based in Atlanta, operates more than 2,400 restaurants in 47 states, Washington, DC and Canada.