Churchill Downs Racecourse Selects Venuetize as Mobile Technology Partner

TAMPA, Florida., September 14, 2022 /PRNewswire/ — Churchill Downs Racecourse, the world’s most legendary racetrack and home of the Kentucky Derby, has partnered with Venuetize, the leader in mobile and advanced payment technology, to offer customers a seamless way to interact and navigate the track through a personalized mobile app experience.

The new mobile experience, now available in App store and Google Play, includes ticketing functionality (access, purchase, transfer), sitewide maps and orientation (find my seat, food and beverage kiosks, betting windows), comprehensive race calendars with posting times, results and odds, access to expert picks, messaging and a content hub with videos, news, social and lifestyle blogs. In addition to features and functionality, the experience has a new design to bring aesthetics and ease of use to customers to generate a new level of engagement.

Phase two of the app will feature a 2-in-1 approach to the mobile experience, featuring the two unique brands – Churchill Downs Racetrack and The Kentucky Derby. Although the main application infrastructure is shared, each brand will have its own user interface and content flows.

“We continue to expand our capabilities to support premier customers, such as Churchill Downs Racecourse and their guests,” said Jon Romm, CEO and Founder of Venuetize. “Together, through strong partnership and continued innovation, we will redefine the horse racing guest experience and exemplify the bridge between sport, entertainment and gamification at next year’s flagship race, the Kentucky derby.”

“Churchill Downs is constantly looking for opportunities to improve the technology experience for our fans and guests,” said Casey Ramage, Vice President of Marketing, Brand and Partnerships at Churchill Downs Racecourse. “Through this partnership with Venuetize, we will engage our Kentucky Derby and Churchill Downs fans with our exciting races throughout the year.”


Churchill Downs Racecourse (“CDRT”), the most legendary racetrack in the world, hosted the Kentucky Derby, the oldest annual sporting event in United States, since 1875. Located in Louisville, the CDRT offers a series of themed race days during Derby week, including the Kentucky Oaks, and hosts thoroughbred horse racing at three races in the spring, September and in autumn. The CDRT is located on 175 acres and has a one mile dirt road, 7/8 mile grass track, stables area and can accommodate approximately 60,000 people. The saddle paddock and stable have barns sufficient to accommodate 1,400 horses and a 114 bedroom dormitory for backstretch staff. CDRT also has a year-round simulcast betting facility.


Venuetize is the leading mobile technology and advanced e-commerce platform for the sports, hospitality and entertainment industries. Venuetize provides a mobile technology platform that enables clients to engage with their customers in more personalized and meaningful ways. Our goal is to help our customers connect their customers to the world they want to experience in an easier, safer and more rewarding way. Founded in 2014, Venuetize works with professional sports teams, stadiums and arenas, casinos, entertainment districts and shopping destinations around the world. For more information, visit


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SOURCE Venuetize

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