Could poor integration be ruining the benefits of mobile technology within your organization?
By Stephane Spendrup, Vice President of Sales Northern and Western Europe at SOTI
Around the world, mobile and internet-connected technologies are even more integral to the way we live and do business than before the pandemic. For companies, this presented both a challenge and an opportunity.
The challenge is to meet these changing customer expectations and adapt to an increasingly volatile socio-economic climate with the right technologies and the right customer experiences, while preparing for the future. Change and disruption also provide opportunities for those who see mobility as an enabler rather than a hindrance. In a recent SOTI global survey of business leaders, more than two-thirds (67%) said the mobile technology their organization has invested in has provided a positive return on investment (ROI).
But many organizations need to adapt quickly to the rise of mobile technology, and poor integration destroys any benefits they might derive from it. While more than half (57%) of businesses have invested in mobile technology or mobile security in the past year, the ‘A Defining Year: The State of Mobility 2021’ report found that 56% of business leaders admit that their technology is either only partially integrated or not at all, which is holding their businesses back.
2021 has been a year of rapid change. A mobility revolution has spurred business growth and become a necessity for business continuity in the face of lockdowns and social distancing. The GSMA projects that mobile operators will invest $900 billion between 2020 and 2025 worldwide to upgrade their services to meet the growing demand for mobile connections and technologies.
SOTI’s global research sought to understand the impact of mobile technology over the past year as well as how organizations can position themselves at the forefront of the post-pandemic mobile revolution. 1,400 business leaders were interviewed at companies in eight countries on three continents, including the UK.
Prosper or survive?
Research found that more than three-quarters (79%) of business leaders agree that their organization’s C-Suite realizes the importance of mobile technology much more now than before the COVID-19 pandemic began , indicating that it has become the agenda of the board of directors. This is an important initial step, as it is impossible to initiate change without buy-in from the top.
However, all was not smooth sailing. More than half (56%) said their organization’s mobile device portfolio has grown, but managing the increased number of devices is proving difficult, indicating that these companies may not have good device management technology – or that they have nothing at all.
In fact, many existing tools do not sufficiently help organizations troubleshoot device issues or manage devices. This leads to increased downtime, lost productivity, and likely lost revenue as well.
Meanwhile, 45% say their organization is not using mobile technology to help them adapt well to post-pandemic market challenges. The challenge for these companies is to fully integrate mobile technology into their core workflows to capitalize on the potential of technology to provide flexibility and intelligence across the enterprise.
The magnitude of this challenge is revealed in the responses given on aspirations and goals for the near future. More than two-thirds (68%) agree that their business needs better business intelligence to manage future unforeseen issues. Two-thirds (67%) also think they need better tools to diagnose problems before they become a problem. Almost half (43%) would like to improve their ability to monitor data analytics.
Life beyond the pandemic
The pandemic, lockdown, and subsequent shifts in consumer behavior accelerated the digital transformation of businesses by up to six years. Companies now face the prospect of a post-pandemic market that is more fluid, more digital, more dynamic and marked by increased consumer demands. Supply chain problems and staff shortages are slowing UK economic growth, and there are no immediate signs that these problems are ending. Now more than ever, we need the efficiency of properly integrated mobile technology.
The mobility revolution has spread rapidly across all industries as they form, adapt, deploy and manage enterprise mobility. To avoid growth issues and ensure maximum uptime and productivity, as well as the best user experience, enterprises must integrate and manage multiple form factors, operating systems, and legacy systems.
This is reflected in the findings, with business leaders saying their businesses need the following post-pandemic:
- Improved data analysis, troubleshooting and problem solving: 69%
- Better business intelligence to help manage future unforeseen issues — 68%
- Better tools to diagnose problems before they become a problem — 67%
- Improved security and user authentication across all mobile devices — 67%
- Ways to better manage their expanded mobile device portfolio — 56%
To look forward
For now, it looks like the recent pace of mobile technology evolution will continue. In the next 12 months, more than two-thirds (71%) of organizations plan to increase their spending on mobile devices, systems and/or security, while more than half (56%) of organizations plan to increase their technology expenditures for better integration of devices and systems and/or replacement of old systems.
However, there are still significant efficiencies and cost gains to be made by better integrating these technologies into workflows, employee practices, and the customer experience. It’s critical that every organization and technology leader urgently examines their mobile and internet-connected technologies, to ensure that they don’t waste any gains they could make through poor integration.
In the transportation and logistics industry, for example, a recent SOTI study found that 46% of T&L companies with a mobile-first strategy say it has helped them gain visibility into critical aspects of their chain. supply. However, those who failed to invest in technology struggled, and 37% of T&L companies with outdated technology said they were unable to grow sufficiently during the pandemic.
It is important that any investment is considered and properly prepared, rather than a knee-jerk reaction. When decision makers are pressured to introduce new technologies, they often fail to effectively integrate old and new. Every organization will have legacy systems in place and the instinct shouldn’t just be to throw them away or disavow them in favor of something shiny and new.
At a time when businesses are threatened with delays and disruptions, investing in resilience and innovation is vital, but having the care and consideration to integrate old and new mobility technologies will become key to business success. ‘business.