IFA 2022: Keynote – extraordinary experiences everywhere with mobile technology

Cristiano AmonChairman and CEO of Qualcomm, will deliver this year’s keynote address at IF A 2022. He’ll share how incredible new experiences are coming to virtually every connected device, from PCs to extended reality devices to cars using advanced technologies – including wireless connectivity, high performance, high-speed processing, and more. low power consumption and advanced intelligence.

“There is so much enthusiasm for IF A 2022. I am truly honored to give this year’s keynote, and look forward to discussing the key trends and technologies that are reliably connecting billions of smart devices to the cloud and delivering new experiences to people around the world,” Amon said, ahead of the consumer electronics-focused show. “As we move toward a world where everything and everyone can be intelligently connected, Qualcomm and the Snapdragon family of platforms power the technology that enables you to have extraordinary experiences everywhere – from audio to the metaverse.”

Powering Modern Experiences

The smartphone has transformed the way we live, work and play. We’ve come to expect that connection, that access, and that immediacy on all of our most personal devices. Today, mobile innovations are evolving to power virtually all connected devices.

In his IF A opening speech on September 2, 10:00 a.m. in Hall 23, Amon will explain how Qualcomm and the Snapdragon® family of platforms enable these modern experiences.

Additionally, visitors can experience Snapdragon’s latest releases first-hand outside Snapdragon Pavilionlocated at the famous “Sommergarten” in IF A 2022.

Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

Tickets and services

Buy your tickets for IF A online well in advance. There will be no on-site ticket sales and no registration desks at the entrances.

Ticketing for trade visitors https://b2b.ifa-berlin.com/en/trade-visitors/ticketing-services/

Private Ticketshop visitors https://b2c.ifa-berlin.de/en/besuchen/ticketing/

Media registration for IF A 2022

Media representatives can register for IFA Berlin now, taking into account the accreditation guidelines.

Registration at IFA Berlin https://b2b.ifa-berlin.com/en/Press/Register-now/

An overview of current press events is available online.

About IFA Berlin

IF Athe world’s largest trade show for consumer and home electronics with a record number of new products unveiled, is the main market for leading retailers, buyers and industry and media experts. IF A 2022 takes place in Berlin from September 2 to 6.


About Mass Berlin

Berlin has been a place of trade fairs for 200 years and one of the most important in the world for many decades. As a public trade fair company, Mass Berlin makes a major contribution to the positioning of the city. It designs, markets and organizes hundreds of live events each year. Its broad portfolio includes global brands and major trade shows IF A, InnoTrans, ITB, FRUIT LOGISTICA and International Green Week, as well as major conferences and milestone events, such as the Fan Mile at the Brandenburg Gate. With approximately 90 overseas offices, Mass Berlin markets its events in more than 170 countries. Each year, approximately 25,000 media representatives from around the world are accredited for events at the company’s headquarters under the radio tower just in Berlin. Mass Berlin strives to welcome visitors in an exceptional way to all of its events, to give the best possible commercial impetus and to ensure fair conditions for everyone. This self-image is reflected in the company’s motto: Mass Berlin – Welcome the world. www.messe-berlin.de

Press contacts:


Sarah Elman

IFA Global Communications

[email protected]


Roland M. Stehle

IFA Press and public relations

[email protected]

Messe Berlin GmbH

Emanuel Hoger

Senior Vice President

Business communication

Berlin Mass Group


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