Impact of mobile technology in business communication
Business strategies have evolved tremendously over the years. This was made possible by the rapid integration of various technological tools which have automated tasks and made business processes simpler and more efficient, thus increasing productivity.
Mobile technology has been one of those trends that has taken the business world by storm. The penetration of mobile devices has been rapid and monumental. In fact, the number of mobile phone users is expected to reach 4.77 billion by 2017. The shift to mobile has transformed the economic landscape over the years. Mobile communication and connectivity have changed the way business communicators create, plan and distribute messages.
Recent developments in mobile communication technology have generated massive improvements in many areas of business. Let’s take a look at how mobile technology has boosted business communication.
Improved customer experience
With the increasing importance of mobile devices in the lives of customers, businesses are constantly looking for new and improved ways to take advantage of this trend. A large percentage of consumers conduct their research on mobile devices. Hence, companies have started to invest in making their websites responsive.
Apart from that, mobile apps have become the norm these days. For example, mobile apps have created a whole new market for retailers. In addition to this, the real estate industry has also implemented this trend by introducing 3D mobile applications. These apps help convey the concept and layout of a property to potential buyers long before the construction process even begins.
In addition, customers can easily raise concerns and comments about products and services using mobile technology and expect quick answers to their doubts and questions. These interactive methods help maintain a clear channel of communication with users, thereby improving productivity.
Stronger collaboration with colleagues
Today’s workforce has become mobile. Mobile technology has also enabled companies to expand their workforce to a global network. Mobile devices allow colleagues to collaborate from anywhere in the world, removing any barrier to clear communication.
Smart mobile devices coupled with internet facilities have made it possible to organize teleconferences, online meetings, video calls, etc. Mobile users can join group meetings and conference calls and contribute to the discussion as if they were physically present. It can help eliminate any delay in work and would also help meet deadlines thus improving productivity in the workplace.
Such improved flexibility can help motivate employees to put in more effort and collaborate well with their coworkers.
The mobile trend has made business operations smoother and faster than ever before. With the evolution of technology, business processes have been streamlined. Cloud computing has been one of those technologies that has contributed to this.
Mobile technology has made a huge contribution to accessibility. For example, an important file stored in the cloud can be accessed from anywhere. Customer service managers can also access this data at any time and stay informed about customer needs. As a result, they can provide accurate and relevant services to clients. This significantly speeds up processes and increases accuracy, making the communication process even more efficient.
Best Marketing Strategies
Mobile marketing has recently gained traction, with more and more customers turning to their mobile devices for their needs. For example, beacons are more and more deployed in stores for this purpose. These devices use Bluetooth to deliver discounts and personalized offers to customers’ mobile phones.
According to Lauren Foye, research author at Juniper, “One of the main tools for retailers is knowing their customers. Tracking user movements in-store via tags enables targeted marketing and offers. It can also help provide invaluable data and statistics to a business. This then drives sales.
Additionally, offering free Wi-Fi to customers can help collect valuable customer data which can then be used to provide them with personalized services. When customers are happy with the service, it’s highly likely that they’ll recommend your business to others.
The implementation of mobile technology has become a norm nowadays. It is important to plan ahead to make informed decisions about the strategies you plan to implement. Tracking results will help you get a feel for what is working and what is not and make any necessary adjustments for increased productivity.