Malaysia Mobile Services Market Forecast
According to GlobalData, Malaysia’s mobile service revenue is expected to grow at a CAGR of 2.8%, from $5.6 billion in 2022 to $6.5 billion in 2027, primarily driven by the mobile data segment.
Mobile voice revenue in Malaysia will decline at a CAGR of 1.7% during the forecast period due to the widespread consumer shift towards over-the-top (OTT) communication platforms and the subsequent decline in average voice service revenue per user (ARPU) levels.
Revenue from mobile data services in Malaysia will grow at a CAGR of 4.9% between 2022 and 2027, driven by steadily increasing subscriptions to higher ARPU 5G services and growing adoption of mobile data volume plans. higher data.
Malaysia’s monthly data usage will increase from 16.1GB in 2022 to 40.8GB in 2027, driven by growing consumption of mobile video services and social media content on smartphones, driven by data-centric plans. data offered by MNOs.
4G will remain the leading mobile subscription technology in Malaysia until 2026. 5G subscriptions will overtake 4G subscriptions and will continue to account for 47% of total mobile subscriptions in 2027, thanks to the telecommunications regulator’s 5G network expansion initiatives and mobile operators. .
Maxis will remain the number one mobile operator until 2025. Maxis’ market leadership will be driven primarily by its strong focus on the postpaid segment with discounted bundled plans and investments in network expansion.