Maruti Suzuki India to add 300 new mobile service vans for car owners
Maruti Suzuki India is increasing the number of its mobile service vans to over 300 by the end of this fiscal year. The new decision is made as part of its Service on Wheels initiative. The company says the initiative is aimed at helping owners of Maruti cars during the Covid pandemic.
A company official told PTI that the vehicle servicing industry could have done better in the second quarter compared to the same period of 2019-2020, even before the pandemic hit.
MSIL Senior Executive Director Partho Banerjee said: “The Maruti service has rebounded very quickly from COVID-19. Our service on wheels has become a huge success. Today’s customers prefer it.
Since the vehicle must be lifted for maintenance, the company only offered the first free services. In order to fix the problem, the company then used the Super Carry platform (the company’s light commercial vehicle) for better results.
“In a short period of a year we now have 250 Service on Wheels – which is a large number over an entire year. It shows how that demand is coming in and we are trying to meet it,” Banerjee added.
He added, “We are ramping up at a very rapid rate because dealers as well as customers are more interested in the maintenance being done on their doorstep.”
Banerjee claimed that even in rural areas the wheeled service has good traction, Banerjee said: “Customers are so happy that they don’t have to go to workshops. Plus, in many places , it is hardly possible to have a large workshop engine. “
Sharing the company’s plans to improve service, he said, “We expect to reach over 300 (wheeled service) by the end of the (fiscal) year.”
He said that despite the mitigation of the pandemic, the demand for home services had not diminished. He said: “Demand has just increased after COVID-19. Customers are now eagerly awaiting service on wheels.”
He added: “Our growth rate was around 20% in the second quarter.
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