Mobile Internet in 2020
Next year, the mobile internet will continue to evolve with new services, new 5G deployments and growing concerns about the impact of all new technologies on the environment and network neutrality. With mobile video available anytime, anywhere, parents will demand better ways to protect the web’s most vulnerable audiences.
Here’s a summary of what we consider to be the top five trends for 2020.
#1: Mobile video explosion
More and more content providers will continue to provide VOD on all devices to satisfy subscribers’ insatiable appetite for their favorite content anytime, anywhere and using any device. Along with increases in user-generated videos and total video sessions, watch time will increase, continuing the trend that this year the average person watched 84 minutes of online video, up from 67 minutes l ‘last year. Mobile gaming will cause mobile traffic to increase not only with hours of play, but also with time spent watching game action for tips. In addition to subscription VOD services such as Epic, Disney+ and Apple TV+, transactional video on demand (TVOD) and commercial video on demand (AVOD) data volumes will increase.
#2: Cellular carriers compete for speed
Independent benchmarks will continue, from OpenSignal, Tom’s Guide, Ookla, PC Magazine and others. Mobile operators will struggle to achieve top rankings and then post positive brand building results due to increased competition. With Verizon and AT&T providing 5G services in select cities across the United States, and US Cellular planning to launch 5G in Q1 2020, there will be great interest in comparing 5G performance to 4G. The networks where 5G is deployed will most likely leave 4G in the dust when it comes to gaming, downloads, and video streaming, but since 5G isn’t available everywhere, carriers will still need to invest in upgrading. parallel 4G network speeds.
#3: THE net neutrality debate is here to stay
Although in 2018 the repeal of the FCC rules took effect, ending net neutrality regulation in the United States, twenty-nine states introduced net neutrality legislation in 2019, which means the attempt to legislate net neutrality will continue into 2020. There is still widespread publicity about unfair treatment by carriers, including a large global study by the University of Massachusetts Amherst and Northeastern University which reported that 30 of more than 2,700 carriers – including all major US services – were selectively slowing down major video services from Amazon, YouTube and Netflix.
#4: “Not in my garden” for 5G
With all the hype for new 5G deployments, there are serious roadblocks to field implementations. The Global Mobile Suppliers Association released a report earlier this summer claiming that this year, 280 carriers in 94 countries are investing in 5G networks in the form of tests, trials, pilots, and planned and actual deployments. However, to connect the “small cells” that power 5G networks, wireless service providers must install thick wires and poles, as well as an antenna on almost every block they want to cover, which can become ugly. The “not in my backyard” syndrome can limit the ability of mobile networks to obtain permits from various local government units (LGUs), homeowners associations (HOAs) and other stakeholders, leading to significant delays in facility construction .