Mobile internet users in India will reach 371 million by June 2016

The number of mobile internet users in India is expected to grow by more than 55% to 371 million by June this year, driven by strong adoption in rural parts of the country, industry body IAMAI said.

The mobile internet user base in the country has grown steadily from 238 million in June last year to 306 million at the end of December 2015, according to a report by the Internet and Mobile Association of India (IAMAI) – IMRB International.

Of the 306 million Internet users, 219 million users come from the urban part of the country. The user base grew by 71% year over year. On the other hand, the user base in rural India has grown by 93% since December 2014 to reach 87 million at the end of December 2015.

The report found subscribers in urban areas of India using mobile internet primarily for online communication (80%), social media (74%), entertainment (30%), online shopping ( 13%) and online ticketing (11%). .

In rural India, 52% said they use the internet for entertainment, 39% for social media, 37% for communication, 1% for online shopping and 0.4% for online ticketing.

The report also revealed that the share of mobile internet spending (compared to the average monthly bill) increased to 64% in 2015 from 54% in 2014.

And this despite the average monthly bill reduced by 18% in 2015 (Rs 360) compared to the previous year (Rs 439 in 2014).

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