Poor integration destroying the benefits of mobile technology

Poor integration destroying the benefits of mobile technology

The Australian company is investing heavily in mobile technology and security, but poor integration threatens to nullify the benefits, according to a new global research report.

A decisive year: State of mobility 2021 found that half of Australian companies had invested in mobile technology or mobile security in the past year, with 71% indicating a positive return on investment. However, 63% of those surveyed admitted that by implementing only partial or no integration with other business systems, business is stunted.

The report, released by SOTI, suggests that 2021 was the year of the mobility revolution, as businesses were forced to change in the face of bottlenecks and other restrictions. According to SOTI, the GSMA predicts that mobile operators will invest US $ 900 billion between 2020 and 2025 globally in upgrading services to meet growing demand for mobile connections and technologies.

The research aimed to understand the impact of mobile technology over the past year, as well as how organizations can position themselves at the forefront of the post-pandemic mobile revolution. The survey interviewed 1,400 business leaders from eight countries, including Australia.

Investing in mobile technology in 2021: seize the opportunity or simply survive?

More than three-quarters (79%) of Australian business leaders agree that their organization’s C-Suite realizes the importance of mobile technology much more now than before the start of the COVID-19 pandemic, indicating that it has become a priority for boards of directors.

But, it was not all smooth sailing. Two-thirds (66%) said their organization’s mobile device portfolio has grown, but managing the growing number of devices is proving difficult, indicating that these Australian companies may not have have the right device management technology in place – or have nothing at all. In fact, many existing tools do not adequately help organizations troubleshoot device issues or manage devices. This leads to increased downtime, lost productivity and possibly lost revenue as well.

Meanwhile, half (50%) say their organization is not using mobile technology to help it adapt well to the challenges of the post-pandemic market. The challenge for these Australian companies is to fully integrate mobile technology into their core workflows in order to capitalize on the potential of the technology to provide flexibility and intelligence to the entire enterprise.

The magnitude of this challenge is revealed in the responses given on aspirations and goals for the near future. In fact, 77% of Australian business leaders agree that their company needs better business intelligence to deal with unforeseen future problems. Three-quarters (75%) also think they need better tools to diagnose issues before they become a problem, and almost half (42%) would like to improve their ability to monitor data analytics .

Planning a post-pandemic market

The pandemic, the lockdown and subsequent changes in consumer behavior have accelerated the digital transformation of businesses for up to six years. Businesses face the prospect of a post-pandemic marketplace that is smoother, more digital, more dynamic and marked by increased consumer demands.

The mobility revolution has quickly spread to all areas of business as they form, adapt, deploy and manage enterprise mobility. To avoid growing pains and ensure maximum uptime and productivity, along with the best user experience, organizations need to integrate and manage multiple form factors, operating systems, and legacy systems. This is reflected in the conclusions of Australian business leaders that their businesses need the following after the pandemic:

  1. Better business intelligence to help manage future unforeseen problems – 77%
  2. Better Tools for Diagnosing Problems Before They Become a Problem – 75%
  3. Improved user security and authentication on all mobile devices: 73%
  4. Ways to better manage their expanded portfolio of mobile devices – 66%
  5. Improved data analysis, troubleshooting and problem resolution: 62%

To look forward

In the immediate term, the recent pace of change appears to continue. In the next 12 months, almost three-quarters (73%) of Australian organizations plan to increase their spending on mobile devices, systems and / or security, while more than half (51%) of Australian organizations plan to increase their spending on mobile devices, systems and / or security. increase their spending on technology for better integration of devices and systems and / or replacement of existing systems.

“The COVID-19 pandemic has forced businesses in Australia and beyond to become more dependent than ever on mobile and internet-connected technologies, to support a new way of working and doing business,” said Michael Dyson, Vice President of Sales, APAC at SOTI. .

“Many companies had to invest and deploy these technologies very quickly, while others who had already invested in these technologies also found themselves forced to evolve to meet the demands imposed by fully remote operations. The challenge for many businesses was that the speed of transformation meant that these mobile technologies were often not properly integrated.

“Going forward, there is no doubt that the use of mobile technology will continue to serve as a lifeline to keep operations moving in a post-pandemic world, so businesses will need to focus on improving integration to get the most out of their investments, ”continued Dyson. “Properly integrated technology will also prove crucial in helping organizations meet the changing demands of consumers, who have also become more reliant on digital during the pandemic. “

A Defining Year: State of Mobility 2021 Report can be downloaded here.

Image Credit: © stock.adobe.com / au / ra2 studio

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