Reach your target audience with mobile technology

According to recent statistics, over 90% of people now own a smartphone, so it’s fair to say that mobile technology has taken the world by storm in recent years. As a large portion of the population has shifted to using mobile devices to conduct online research and perform many of the functions they once performed on a desktop, businesses have had to adapt to make sure to follow this changing trend.

The rise of mobile marketing

In order to reach new and existing audiences, businesses have had to jump on the mobile marketing bandwagon to survive. From retailers of goods and services to those in the gaming, beauty, fitness, healthcare, education and many other industries, businesses of all shapes and sizes have recognized the importance of using the mobile technology to better connect with customers.

Companies that have failed to make the leap are increasingly finding that they cannot compete with their rivals who have fortunately embraced the shift to mobile technology. But, how can businesses use mobile Technology at best to conquer the public?

Take a mobile-centric approach

Taking a mobile-centric approach to the way you run your business is one of the best ways to connect with larger audience groups, ensuring you can meet their demands. Essentially, it means designing a website that is suitable for the mobile market first, rather than the desktop. Mobile-first uses responsive web design so that a web page adapts to the size of a screen, allowing for a better user experience when it comes to aspects such as navigation, scrolling and page load times. .

With mobile use now overtaking desktop use, it makes sense for businesses to take a mobile-centric approach if they want to maximize the reach of their target audience. This approach is vital for all sectors of the industry, especially gaming, which occupies a huge share of the mobile market. In fact, an estimated 43% of all smartphone use is now attributed to games. An even bigger reason for game companies to consider efficiency mobile marketing strategies.

As the online gambling industry has seen growth in previous years, especially in the past year, many iGaming companies have also ensured that their sites are geared towards mobile users, especially keeping in mind that about half of all people who gamble online do so using their mobile device. To make sure they are able to deliver new games and online slots to their target audience, focusing on a mobile-centric approach can help them focus their efforts on creating a great experience for the devices they use most.

Creating an application

In addition to designing a mobile-optimized website, businesses that want to reach their audiences through mobile technology should seriously consider developing their own app. This means that users can enjoy the same experience and functions on an app as if they were visiting a website, whether it’s making a purchase while buying or playing games.

App usage has increased in recent years, and some data estimates that over 50% of people would rather download an app first than use a website. In particular, e-commerce businesses can take advantage of mobile apps by recreating their shopping service for smaller mobile devices. Building an effective and efficient mobile business app can help businesses increase brand awareness, add value to customers, improve customer service, and more.

Use social media apps

Besides creating an app to go along with a website, businesses can also reach their target groups using the most popular social media apps. With over 57% of people using social media, being present on relevant platforms, whether by having your own pages or by advertising, could be a very effective way to make yourself known and attract audiences. Some of the major social media platforms for business to use right now are Facebook, Twitter, and Instagram, as well as LinkedIn.

While maybe not for all businesses, TikTok is also one of the most successful social apps around. Businesses large and small have used the platform to share video information about their business, their packaging processes, to showcase their products, and to engage in conversations with large audiences online.

Live chat function

While more of us expect to be able to get in touch with brands in an instant, it makes sense for savvy businesses to introduce a live chat feature on their websites to meet this growing demand. All customers value good customer support, especially when they are in a rush to buy products and cannot get the answers and quick fixes they need.

The reassurance of having a live chat can also lend credibility to a brand, as the audience has the peace of mind that someone is available to help if they have any issues or concerns. Rather than calling a helpline or waiting for an email response, customers are now so used to instant messaging and instant responses. To help keep up to date with technology and with the competition, it is helpful for businesses to have a live chat feature which is now such a popular feature to use.

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