Rise in Mobile Internet Usage Drives Growth of Internet Search Portals Market
Global Internet Search Portals Market Report by The Business Research Company 2022 – Global Market Size, Trends and Forecasts 2022-2026
LONDON, GREATER LONDON, United Kingdom, Feb. 14, 2022 /EINPresswire.com/ — Rising mobile internet usage is expected to fuel the growth of the global internet search portal market during the period of forecast. Mobile devices are gaining importance for accessing the Internet through desktop computers due to the ease of use and portability that mobile devices offer consumers. According to the World Advertising Research Center (WARC), 2 billion people currently access the internet only through their smartphone, which is equivalent to 51% of the global base of 3.9 mobile users. In 2020, American adults spent about 470 minutes (seven hours and 50 minutes) per day with digital media. According to a survey conducted by Pew Research, approximately 37% of American adults prefer to access the Internet through their smartphones, which has doubled in the past five years. With improved mobile technology, approximately 58% of 18-29 year olds and 47% of 30-49 year olds in the United States access the Internet using their smartphone. Thus, the increasing use of mobile Internet is expected to increase online traffic and thus will drive the growth of Internet search portals.
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The global Internet search portal market size is expected to grow from USD 189.00 billion in 2021 to USD 223.69 billion in 2022 at a compound annual growth rate (CAGR) of 18.4%. The growth is mainly due to companies reorganizing their operations and recovering from the impact of COVID-19, which had previously led to restrictive containment measures involving social distancing, remote working and the closure of business activities that resulted in operational challenges. The global search engine market share is expected to reach $418.89 billion in 2026 with a CAGR of 17.0%.
Joint ventures between online portals and new publishers are in vogue in the Internet search portal market, as news consumers prefer online mobile news to print media. News publishers are experiencing a sharp drop in revenue with global digitalization and are facing challenges for their survival. With this, the conflicts between new publishers and online portals are also intensifying. According to a digital news report published in 2020, around 77% of South Korean news readers have access to online news portals and an average of 30% in 36 other countries. In 2019, Google and WordPress.com formed a joint venture to create a news publishing platform “Newspack” which is a fast, secure and low-cost publishing system tailored to the needs of small newsrooms. WordPress.com has received $2.4 million in funding from Google and its partners to build a news publishing platform. In this digital age, it is evident that online platforms will replace people’s consumption of printed news, resulting in joint ventures, partnerships and collaborations between online portals and news publishers that are currently fashionable in the market.
The major players covered in the global internet search portal industry are Google, Baidu, Inc., Softbank Group Corp., Naspers, Naver Corporation, Yandex NV, Sogou, Inc. and Mail.Ru Group.
TBRC’s Global Internet Search Portals Industry Analysis Report is segmented by Website into Operating Websites, Internet Search Websites, Others, by Application into Personal, Commercial, by Distribution Channel online, offline.
Global Internet Search Portals Market Report 2022 – By Website (Operation Websites, Internet Search Websites), By Application (Personal, Commercial), By Distribution Channel (Online, Offline) – Size Global Market Trends and Forecasts 2022-2026 is one of a series of new reports from The Business Research Company that provides Internet Search Portals market overview, Internet Search Portals market forecast, market size Internet Search Portals Market and Internet Search Portals Market Growth for Overall Market, Internet Search Portals Market Segments, Internet Search Portals Market Geographies, Internet Search Portals Market Trends on the Internet, Internet Search Portals Market Drivers, Internet Search Portals Market Constraints, Revenue, Profiles and Market Share of Pr main competitors.
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