Samsung and Ooredoo Collaborate for Mobile Internet Service
BARCELONA: South Korean tech giant Samsung Electronics has signed a memorandum of understanding with Ooredoo, formerly known as Qtel Group, a leading telecommunications company to accelerate mobile internet adoption and create value for customers in Ooredoo’s markets with a presence in all markets in the Middle East, North Africa and South East Asia.
The pioneering agreement will see the two parties collaborate on projects aimed at accelerating the growth of mobility and internet adoption across all of Ooredoo’s markets, with a strong focus on Qatar and Indonesia.
In particular, Samsung was attracted by Ooredoo’s ability to deliver innovative products to the youth segment – a strategic push recently highlighted by the launch of Samsung’s Galaxy Y series for young consumers. Around 40% of Ooredoo’s customers in key markets are under the age of 25, and the company has placed particular emphasis on providing data services that enrich lives and create new opportunities.
“We are delighted to partner with Samsung, one of the world’s leading technology companies,” said Cynthia Gordon, Chief Commercial Officer of Ooredoo Group. “It’s clear they share our belief that mobile communications can help people, and especially young people, realize their full potential. Like us, they view mobility as a platform for empowerment and enrichment. Together, we will not only work to bring better deals to our customers, but also to create a lasting legacy that improves connectivity between young people and businesses.”
Sunghak Jang, Vice President, Samsung Mobile Business, Middle East and Africa, said, “Samsung is delighted to partner with Ooredoo, a leading global operator accelerating mobile internet adoption. Ooredoo has been focused on empowering people through connected mobile devices and has a clear understanding of customer needs in emerging markets. I am convinced that this will only be the beginning of a very successful collaboration,” he said.
Samsung is the world’s leading smartphone company and the leading provider of Android-powered smart mobile devices, according to research firms Canalys and Gartner, boosted by its successful GALAXY series of smartphones and tablets.
Of note, Ooredoo tops Samsung’s list of partners for marquee launches in 2013 and will be able to deliver significant value to customers through competitively priced voice, SMS and data plans, high quality SIM cards, customer service and device detection capabilities. .
In Qatar, Samsung and Ooredoo will explore opportunities to help Ooredoo enhance its one billion QR Fiber project to deliver next-generation broadband Internet and TV services nationwide by 2014, taking supports multi-screen service offerings.
It should be mentioned that Qtel Group, one of the fastest growing telecommunications companies in the world, announced that it will change its brand to ooredoo, and that each of its operating companies in emerging markets Middle East, North Africa and South- East Asia will adopt the new brand during 2013 and 2014.
These companies, in which ooredoo already has a majority stake, include brands such as Qtel in Qatar, Indosat in Indonesia, Wataniya in Kuwait, Nawras in Oman, Tunisiana in Tunisia and Nedjma in Algeria and the Maldives. Sales of the Ooredoo company amounted to $8.7 billion in 2011, and the consolidated customer base amounted to 89.2 customers (as of September 30, 2012).
The announcement was made by ooredoo Chairman, HE Sheikh Abdullah Bin Mohammed Bin Saud Al-Thani during a special launch event at Mobile World.
With ooredoo, we chose an Arabic word that means ‘I want’, to reflect the aspirations of our customers and our core belief that we can enrich people’s lives and drive human growth in the communities where we operate,” said HE Sheikh Abdullah Bin Mohammed. Bin Saud Al Thani, Chairman, Ooredoo.
“We believe that young people should have the life chances that mobile technology can provide; that underserved communities should be able to access the internet; that every woman should have an equal opportunity to use a mobile phone; and that entrepreneurs and small businesses should be able to receive business services tailored to their needs and our new brand reflects these beliefs,” added HE Sheikh Abdullah Bin Mohammed Bin Saud Al Thani.
For his part, Qtel Qatar Managing Director, Sheikh Saud Bin Nasser Al Thani, said: “This is a proud moment for Qtel in Qatar. Our company is at the heart of a global communications enterprise that serves nearly 90 million people in communities. Qtel in Qatar will be the first Group company to align with this new brand, and we will continue to find new ways to surprise and delight our customers,” said Qtel Qatar CEO.
It should be noted that Qatar Telecom (Qtel) is the parent company of Ooredoo and its shares are listed on the Qatar Stock Exchange and the Abu Dhabi Securities Market. (QNA)