T-Mobile’s Internet Freedom Initiative Tackles the “Big Internet”
At its latest “Un-carrier” event this week, T-Mobile announced its new Internet Freedom initiative. The idea, the carrier said, is to allow “broadband customers to easily break away from Big Internet, lock in their price with massive savings, and finally feel appreciated.”
T-Mobile is also offering deep discounts on YouTube TV, as well as streaming media devices.
“The Un-carrier was created to fix a stupid, broken wireless industry, and while we’re not done, we’ve undoubtedly changed it for good. Now, with Internet Freedom, we’re tackling Big Internet and bring the Un-carrier movement to broadband,” T-Mobile CEO Mike Sievert said in the announcement.
“Broadband customers are the least satisfied in America – the fees, the contracts, the price gouging, the dismal customer service. It’s ridiculous, and it sounds a lot like the wireless industry of yore ten years. Now, everything is starting to change because the Un-carrier is here to disrupt broadband for good.
Much of the Internet Freedom initiative is aimed at making it easier for customers to sign up for T-Mobile’s 5G “Home Internet” product. Additionally, T-Mobile offers a “blocked” price of $50 for home Internet.
The offer allows customers to “cheat [their] Internet service provider with “a test drive, providing them with home Internet for fifteen days without further obligation. Additionally, if customers switch from their current ISP to T-Mobile, the carrier will pay all early termination fees, up to $500.
Additionally, on May 10, T-Mobile will offer customers the chance to get $50 off streaming devices like Chromecast, Fire TV, and Roku. Plus, for those who sign up for Home Internet and Magenta MAX, T-Mobile is offering 50% off YouTube TV for a full year, a value of nearly $400.
For several years, Netflix has offered “Netflix on Us,” which offers a Netflix subscription as well as some T-Mobile plans.
The current incarnation of T-Mobile emerged from the merger of T-Mobile and Sprint. The merger was announced in 2018 and officially closed in 2020, bringing the end of the Sprint brand. John Legere, the former CEO of T-Mobile and the face of Un-carrier events for several years, left the combined company just as the merger was finalized.
“T-Mobile and Sprint have merged to create the leader in 5G. We are going this route because we believe it will be better for customers,” the company states on its website. “Over the years, we’ve made great strides in meeting our customers’ needs and we won’t stop.
Stephen Silver, technology editor for The National Interest, is a journalist, essayist and film critic, who also contributes to The Philadelphia Inquirer, Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and connect today. Co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.